hard-won experience, when things get complex
From a non-exec director with 40+ years in finance, operations, and behavioural change. 300+ performance projects. Former national CIMA Chair. Robin delivers clarity, accountability, and systems that work with your team— not against them.
✅ We’ll never spam you or share your data.
Oversight noun
[ oh-ver-sahyt ]
- You're maxed out: Adding more hours to your day isn’t the answer — you’re already working too many.
- The problem isn’t time, it’s structure: What’s missing isn’t effort, it’s clarity, accountability, and systems.
- You’re inside the problem: You can’t see the fix clearly because you're too close to it.
- Oversight is leverage: A skilled external perspective (like a Non-Exec) brings calm, insight, and control. Ensuring that:
🧭 Strategy stays on track
📊 The numbers tell the truth
📣 Managers are accountable
🧱 Systems are built, not patched
🔍 Problems are spotted early
📈 Opportunities don’t get missed
“You don’t need more hours — you need oversight.”
🧠 Quick thought for you…
✅ We’ll never spam you or share your data.
Robin is a Chartered Management Accountant (FCMA, CGMA), MBA-qualified advisor, speaker, author and former National Chair of CIMA Members in Practice. He’s delivered over 450 workshops to more than 5,000 MDs and owners, served as a Non-Exec, Fractional FD, and Performance Improvement Lead on over 300 projects, and advised businesses ranging from £100k turnover to £200M+, including McVities, Eversheds, and dozens of regional SMEs across construction, trades, manufacturing, and professional services.
A grounded and personable advisor with a thorough understanding of business finances, economics, and processes. Robin has an infectious enthusiasm for guiding and supporting MDs and front line workers alike towards best practice management. He champions 'deal in facts' and 'all one team' as guiding principles
Robin Tidd
Non-Executive Director
Experienced External Perspective With Skin in the Game
Robin’s NED roles are practical and regular—not ceremonial. He uses real business insight to support MDs, pressure-test ideas, and keep teams focused. As a CIMA Council Member (9 years) and chair of national professional bodies, he brings high-level accountability and decades of SME-specific experience.
"Robin’s ability to link people, numbers and behaviour is rare. His board presence is measured, supportive, and always valuable."
Services include:
Governance and strategic oversight
Financial scrutiny and challenge
Supporting the MD and key managers
Change planning and accountability
Fractional Finance Director
Strategic Finance Without the Full-Time Overhead
Robin acts as an embedded part-time FD for growing SMEs, bringing financial control, board-level insight, and a calm presence in high-pressure environments. He’s led financial improvement work at British Steel, reported to the Finance Director and Minister for Trade & Industry, and implemented forecasting, budgeting, and KPI structures for businesses at every stage of maturity.
"He helps MDs understand their numbers and what to do about them."
Typical scope:
Financial forecasting & reporting
Cashflow control and funding advice
Strategic financial planning for scale
Monthly board attendance & insight
Performance Improvement
Uncover the Gaps. Improve What Matters.
Robin specialises in diagnostic-led, hands-on projects that improve SME performance. From culture change in law firms to warehouse efficiency in biscuit factories, he’s worked on the ground to reduce waste, clarify decision-making, and create joined-up systems.
He has run Behavioural & Culture Change programmes, designed horizontal process maps for manufacturers, and implemented teamwide KPI systems that bring clarity and action.
"There is no knowledge in money. The knowledge is in the process."
Focus areas:
KPI systems that drive change
Operational process redesign
Management team structure & clarity
Short, sharp workshops with measurable follow-up